When Olivia Dunne Agreed to Multimillion-Dollar NIL Contract With Passes
May 12, 2025; New York City, New York, USA; LSU former gymnast Olivia Dunne on the field before a game between the New York Mets and the Pittsburgh Pirates at Citi Field. Mandatory Credit: Brad Penner-Imagn Images
May 12, 2025; New York City, New York, USA; LSU former gymnast Olivia Dunne on the field before a game between the New York Mets and the Pittsburgh Pirates at Citi Field. Mandatory Credit: Brad Penner-Imagn Images
Olivia Dunne's rise shows no signs of slowing down. After the NCAA had instituted the Name, Image, Likeness (NIL) rules in 2021, she gained recognition in the country, and, in 2024, Passes signed a deal with her.
She opened up about the deal back then. Passes is a subscription-based platform that also gives creators a chance to connect with their fans.
"I love how Passes is so user-friendly too," Dunne said (via Forbes). "It's intuitive and easy to navigate, making it simple for creators to set up their accounts, create content, and engage with their audience without any technical barriers."
2022 ESPY Awards American gymnast Olivia Dunne arrives at the 2022 ESPY Awards held at the Dolby Theatre on July 20, 2022 in Hollywood, Los Angeles, California, United States. Dolby Theatre, Hollywood, Los Angeles, California California United States PUBLICATIONxNOTxINxFRA Copyright: xImagexPressxAgencyx originalFilename: collin-2022espy220721_npZKz.jpg
2022 ESPY Awards American gymnast Olivia Dunne arrives at the 2022 ESPY Awards held at the Dolby Theatre on July 20, 2022 in Hollywood, Los Angeles, California, United States. Dolby Theatre, Hollywood, Los Angeles, California California United States PUBLICATIONxNOTxINxFRA Copyright: xImagexPressxAgencyx originalFilename: collin-2022espy220721_npZKz.jpg
Although the exact amount of her signing deal is not known, reports suggest she inked a multi-million-dollar contract with Passes.
Dunne is among the most popular athletes in the country, and, per On3, her NIL valuation was around $4.1 million as of November 2025. She was ranked number one on the women's NIL valuation list, surpassing basketball player Paige Bueckers.
Adding Dunne to the platform was also a boost for Passes, and their founder opened up about it.
When Passes' Founder Reflected on College Athletes Like Dunne Joining Them
Back in 2024, after the deal was signed between Olivia Dunne and Passes, the company CEO, Lucy Guo, opened up about it and called it a way to connect fans to athletes.
"With NIL, college athletes can now become entrepreneurs through our platform," Guo said. "Their brand is the company, and Passes is a way for fans to stay more connected to the athletes they follow and look up to."
On her Passes account, Dunne is known for life and travel updates. Fans can subscribe to it with different plans available for them, including Platinum, Gold, Silver, and Bronze. Each plan comes with different perks.
Aside from the paid platform, she is also pretty active on social media platforms and has over 13 million followers on TikTok and Instagram in total.
Now, following the content creation journey, Dunne is looking forward to making her acting debut with the "Baywatch" series, scheduled for its premiere in early 2027.
What are your opinions about Olivia Dunne's acting debut? Let us know in the comments.
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Written by
Ankita Yadav
Edited by
Ankita Yadav