From mates to millions, social media influencer Olivia Dunne is amassing a fortune away from gymnastics. She added to her media empire when a million-dollar deal landed on her desk.

In 2025, she sealed a deal with Crocs, making her the face of the footwear brand's campaign. When the deal was announced, Dunne already held a $4.1 million NIL Valuation, per On3. This established her as one of the most marketable athletes in the country. 

Instead of a big bash, however, she embarked on a rather simple fishing trip.

To mark the seven-figure milestone, the 23-year-old demonstrated her fishing talents while sporting a pair of Crocs. Standing lakeside, her military-style ensemble meshed well with the bright orange footwear.

With her existing partnerships with Motorola, Vuori, Nautica, and Sports Illustrated Swimsuit, Crocs served as another valuable addition.

She joined the brand's impressive list of celebrity partners, including Drew Barrymore, Priyanka Chopra, and more.

Dunne's presence on social media gave them a scale that directly targeted a younger demographic.

The partnership added to her personal brand and slew of business ventures, with Hollywood success set to follow suit in 2026.

Although a low-key showcase, the announcement epitomized Dunne's zeal to grow her business empire.

From Podium to Brand Deals: Dunne’s Life After LSU Gymnastics

Dunne's gymnastics career at LSU came to an emotional end in the spring of 2025. The LSU athlete finished in third place at the NCAA semifinals on April 17. This marked the end of her five-year run with the Tigers, which included a National Championship in 2024. 

But due to a serious knee injury, Dunne was forced out of her final stages, and she announced her retirement from the sport shortly after the season ended. She posted an emotional tribute thanking her coaches, teammates, and the sport itself.

Since stepping away from competition, Dunne has shifted her focus toward the business side of her career. She has made a successful social media empire with over 13 million followers across TikTok and Instagram. 

Many brand campaigns, public appearances, and media features have kept her in the light.

Dunne's success has also translated into a budding film career. She will make her onscreen debut in Fox's Baywatch Reboot, set to release in 2027. She will star alongside Hassie Harrison and Stephen Amell.

The Crocs partnership was an example of how Dunne successfully transitioned from an athlete to a social media influencer. 

Read more at Gymnastics Digest!

Written by

Aadhya Nalla

Edited by

Sijo Paul